Creative based project that will use previous assets as the raw materials for the final digital preparation that may require print output and/or online presentation.
1. Brand Brainstorm (2 hours)
A mind map was created for the brand. It sums up the traits that the brand would like to portray in this advertisement and in their future ventures. It is the first step before taking on the idea and conceptualization process.
2. Thumbnail and Concepts (2 hour)
These are some of the many thumbnails I drew up to help me visualize the ad. They may not seem like much, but being able to visualize the shoe, background, headline and logo is very important. Doing so helps with the conceptualization process and coming up with an idea for the ad.
3. Hero Photo (1 hour)
A picture of the shoe on a white background and was able to clear out the kinks in the background. There was no logo on the shoe originally so there was no logo removal needed.
4. Final Conceptualization (1 hour)
The final idea that was chosen, the shoe has the ability to walk on water. Figuratively. Hence meaning that the shoe is super comfortable and makes you feel amazing in them. The person wearing them is able to 'make a splash' and be sure that they're being noticed with them on.
5. Final Ad (2 hours)
The shoe photo was put on a water background. Added a ripple effect along with water splashes. The MinSkoa71 Logo was added onto the shoe, then embossed. The headline is put on the top, on the bottom bar is the company logo, QR code and fine print.
Got a flickr? Check it out here: http://www.flickr.com/photos/55384606@N08/5484205197/
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