Tuesday, March 15, 2011

DMA234: Hai Menu Inspiration

The Art Direction for the menu is as follows: "The great artist Shigeo Fukuda bold and unique poster design is the cornerstone of Hai restaurant art direction and at many level the culture of walking in the door. Elements of WW2 propaganda poster design should also add lightweight influences for the design style. "











After going through a few articles and a bunch of work, the style of the artist uses a lot of repeating elements. He uses many elements to create optical illusions. The use of colour, patterns and lines is very intricate and eye-catching.

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