DMA234: Final Project Part 3

See Part 1

See Part 2

7. Inspiration







8. Elements used

For one of the elements I wanted to use fire for sure. Thankfully, I had a fire texture photo laying around from posting textures earlier this semester. It shows off the fierceness of the dragon on the skateboard and really emphasizes the idea of dragons and fire.


For another element, I really wanted to use water to play ying and yang. But unfortunately, I could not find a good enough or large enough photo of water so I made use of what I have. I inverted the colours of the fire photo that I had and it actually looked pretty good. It looked like splashing water, or as if a glass of water suddenly shattered, it looks pretty good.



9. Final Product


This is the final poster for the skateboard poster project. I decided to use this layout for it's simplicity and because it gets across the idea I wanted. I chose the copy "Flip the Script" because it applies to skateboards and it shows the attitude of the brand. "Brave the Elements" shows the strength and quality of the product and as well speaks upon the fire and water elements being implied by the poster and skate deck. The company logo is featured dead center on the product shot so it was not necessary to show it again.

For the full size .jpg, please click on this link:

Full Size

It is also available in 2 different wallpaper sizes as well:

1600 x 900

1024 x 768

It has been a pleasure covering the entire skateboard poster process with you, the viewers! If you would like to see anything else with this project, please let me know.

DMA233: Our Solar System Poster

DMA233: Album Booklet

DMA234: Halle Barry and Celebrity Couple

For this assignment we had to use multiple types of photoshop mixture brushes (dry, wet, moist, etc) and apply them to a picture of Halle Barry. This is what I did to her photo.

Before:

After:


And furthermore, we have to apply the same effect to a photo of any celebrity couple. This is the effect applied to Will Smith and his wife.

Before:



After:

DMA234: Textures 40-42 Final week

DMA234: Final Project Part 2

See Part 1

4. Guidelines

Fonts: Vani (On the skatedeck), Onyx (On poster)

Skate Deck Element: See Part 1

Colour scheme: Blue and Red on White.

Legal Copy: All Rights Reserved. 2011. © Kevin Duong.

Size: 24" x 18" @ 300DPI

Orientation: Portrait

5. Sketches

These were a couple quick sketches I did just to get the overall layout of the poster laid out and just to give me an idea of how much space I had to work with.


6. Concept

For this poster, I wanted to get across the idea of elements in relation to the dragons on the skate deck. I really want the poster to emphasize the skateboard design and really bring it to life. Kind of like the ying and yang, I want the polar opposites of the dragons to be emphasized in the design, like fire vs. water.

Stay tuned for the final board design.

DMA234: Textures 37-39 Grunge

DMA234: Final Project Part 1

1. Assets


This is the picture of the skateboard that will be used for this project. It is the same skateboard from the first semester. We originally supposed to start our own brand of skateboard so I created the brand "Levitation" and a logo to go with it, featured on the back of the board. On the board there are two dragons, one of a blue colour and the other of a red colour. Dragons are shown as strong mythical creatures and the fact that they can fly works in conjunction with the brand name. The definition of "Levitation" is "defying gravity", which is something that skaters feel they're doing when they're skateboarding, going off jumps. So with that, the tagline created for the brand is "Defying rules, defying gravity", which are two things that skaters can relate to.



2. Planning/Conceptualization


The brand identity is that Levitation skateboards are premium skate decks that represent style, quality and innovation. We would want that to be shown through every media and every angle of the brand, from the board right down to the promotion of it. This is a little brain storming that was done with association with the brand, what it stands for and the consumers. In order to build a strong connection with the consumers and really get them to live and breathe the brand, we must first study their behaviour and cater to them accordingly.

3. Storyline

It is said that dragons are the most fearsome and powerful creatures ever. They have the ability to breathe balls of fire and fly effortlessly through the air at blistering speeds. Through-out their history, dragons have somehow been tamed by humans, despite being much stronger than humans. Of course that is all mythical, and humans can only hope to be as fierce as dragons are. We can't possible tame dragons. But, it is believed in ancient culture that tattooing a dragon on your body would help bring you strength and confidence. So that is exactly what we have done. The Levitation skate deck is infused with two tribal dragon tattoos, one a dragon of water and the other is a dragon of fire, to give the user determination and strength. In addition, the user possesses the same intimidation traits as a dragon would with their tough exterior appearance.


Stay tuned for more with this project.

DMA234: Textures 34-36 More wood

DMA234: Robocop